TikTok is a video platform that allows you to create and share short videos. It also has a massive following, and advertisers can use TikTok ads reach users who are interested in their products or services. In this guide, we’ll walk you through how to set up TikTok ads so that you can start running campaigns quickly!
Table of Contents
- How does TikTok Ads work?
- Set up your TikTok account.
- How To Set Up TikTok Ads Manager account
- Launch a campaign.
- Choose your objective.
- Name your campaign, ad set, and ad.
- Select an audience.
- Choose your budget.
- Create your TikTok ad.
- Setting up TikTok ads is quick and easy!
- Conclusion
How does TikTok Ads work?
Once you’ve created your account and signed in to TikTok, the app will show a list of all of the ads that are available to buy. You can choose what type of ad you’re looking for: video or image (which is used more often).
TikTok Ads are like any other ad—they appear in your feed as well as on their dedicated page. The biggest difference between these two types of campaigns is that TikTok Ads have higher targeting options than traditional Facebook ads do: age range, gender breakdowns, and interests categories allow advertisers to reach specific audiences based on their demographics rather than just broad messaging objectives. Additionally, TikTok offers $500 per month per campaign budget which means clients get an increased amount of flexibility when it comes time for purchasing these ads; however, there may be additional fees associated with having multiple active campaigns running simultaneously so make sure not to start at higher levels until after some initial testing has been done!
Set up your TikTok account.
You can create a TikTok account through the app or the website.
- To sign up for TikTok on your mobile phone, tap “Login” and then tap “New Account.” If you already have an account with TikTok, press “Sign In” instead of “New Account” to use that one instead.
- Enter your name and email address during this step (this is where you’ll receive an activation link). Then enter these additional details: age range (13+), gender (male or female), location (the country where you live), and language spoken by only those people who speak English at home). Finally, click “Next Step.”
The next step asks you to create a password and set up your profile. Enter a username, email address, and password that you can remember easily. Then select your age range (13+) and gender (male or female).
How To Set Up TikTok Ads Manager account
To set up a TikTok Ads Manager account, you’ll need to:
- Sign up for an account on the TikTok website.
- Add your credit card details and create a password (you can choose from one of the options provided).
- Add an email address where you’ll receive any notifications about new campaigns you create or launch in the future.
- Add a phone number where someone should be able to reach out if they have questions or issues related to their campaign performance.
Once these steps are complete, access the dashboard by logging into your account and clicking “My Account” at the top right-hand corner of the screen:
Launch a campaign.
Now that you have created your ad set and campaign, it’s time to launch them.
To do this, click on the “Launch” button in the top right corner of your screen. This will take you to a page where you can select which type of campaign you want to run: Mobile App Only or Full Campaigns. Choose whichever option works best for what type of app or product you’re promoting (if applicable). Once decided on which type of campaign is best suited for what kind of app/product, enter all necessary information into each field on this screen—name/description; audience targeting options such as country/city; budget per day spent advertising online via TikTok ads; etc.—and then hit “Start Campaign” next to each section where necessary information needs filling out before being able to proceed further into setting up an ad campaign!
Choose your objective.
The first step to setting up your TikTok ads is to choose the objective that best fits your business. There are three main objectives you can choose from video views, video completion rate, and audience growth.
Video Views
This objective measures how many times people in your target audience saw a particular ad. It’s one of the most common objectives because it doesn’t require any additional work on your part (like creating content or engaging with followers). For example, if someone watches my first ad and then decides not to watch any more of them, they won’t count as having seen my second or third ads—but if they do watch all three of those other ads consecutively then I will receive credit for them viewing all three at once!
Name your campaign, ad set, and ad.
The name of your campaign, ad set, and ad. This is where you’ll name everything—the campaign itself (such as “Sneaky Sneakers”), the ads within it (such as “People Who Like Sneaky Sneakers”), and even the individual videos that make up each ad. You can use anything from “Sneaky Sneakers Campaign” to “Sneaky Sneaker Ad 1,” but make sure to choose something easy for people to remember.
The first step in setting up an account is choosing a name for your brand or company. The best choice here will be descriptive enough so that others know what they’re getting when they click through on one of those ads later on down their path through TikTok; otherwise, it could just confuse them further instead of helping them find what they need!
Select an audience.
Your audience is the group of people who will see your ad. You can choose a wide range of options, including gender, age-range and interests. For example, if you want to target younger viewers with an ad for a brand-new show that came out in 2019, then you might use the following targeting criteria:
- Gender – Male or Female (or Other)
- Age Range – 9-18 years old (or other)
- Interests – Music & Entertainment/Gaming/Tech
Choose your budget.
The next step is to choose your budget. You can choose a daily or lifetime budget, as well as set a start and end date for it.
You can also set a daily budget between $1 and $100,000 for TikTok ads. The amount you spend each day will determine whether or not there will be an ad on your feed. If you’re willing to spend more money than usual on one day, however—or less than usual if it’s time for an ad break—then this option is perfect for giving your audience exactly what they want!
-To make the most of your ad budget, you should also consider using a negative targeting option. This allows you to exclude certain groups from your campaign, such as people living outside the US or people who don’t have an interest in your product the next step is to choose your budget. You can choose a daily or lifetime budget, as well as set a start and end date for it.
Create your TikTok ad.
After you’ve created your profile, you’ll be ready to set up your TikTok ad.
To do this:
- Add a headline on the first line of your description (or any other line). The best way to do this is by using emojis or GIFs that depict something specific about what it is you’re selling. For example, if you’re selling cameras or lenses, use an emoji camera icon or lens shape as part of your headline so people know where to look when they open the description text box below their video feed.
- Add a description underneath each video in its paragraph (don’t forget to add links back here). This section should be short but sweet—think about what will grab people’s attention and make them want more information about whatever product/service/business model this ad represents; make sure there’s enough clarity so everyone knows exactly what kind of deal they’re getting into with each click on one of these ads!
Setting up TikTok ads is quick and easy!
Setting up TikTok ads is quick and easy!
Just follow these steps:
- Download the TikTok app on your phone. It will ask you to create an account, which is free. If you don’t have one yet, go ahead and do that now by clicking here (or search ‘TikTok’ in Google).
- Once you’ve downloaded the app and created an account, open up the App Store on your device where all apps are located. Look for “TikTok” in any category under “Apps,” then click on it once it appears under Apps in search results—it should appear as “Free” next to its title bar at the top center of the screen when opened up like this screenshot below:
Conclusion
To sum up, setting up TikTok ads is a breeze. It’s quick and easy to get started with the platform, and there are tons of tools on offer to help you run your campaigns! If you have any questions about setting up your account, leave them below in the comments section.