How to be a SEO content writer in 2023

How to be a SEO content writer in 2023

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As a SEO content writer, your primary goal will be to create high-quality, valuable content that is optimized for search engines.

SEO writing is a critical skill for content writers. It can make or break your work, and you must know how to do it well. In this article, we’ll cover what SEO writing is, why it’s important to your career as a writer, and how you can get started with the skillset required to become an expert at it.

Table of Contents

What is SEO writing?

SEO content writing is a type of content writing that focuses on improving the visibility of your websites in search engines like Google, Bing, and Yahoo.

This means that the information on your site is optimized for search engines to find it and rank highly in their results pages. It also means that you can use SEO writing as an opportunity to increase traffic from people who are searching for specific topics related to your business or industry.

SEO and content writing the same?

You may be wondering, “Are search engines and content writing the same?” The answer is yes and no.

SEO is all about the search engines; it’s how your site shows up in a user’s results when they search for something relevant to you or your brand. Content writing is all about users—the people who visit your website and click on links that bring them back to you (or not). It’s what happens once someone lands on one of those pages after clicking through from another source like Facebook or Twitter; it’s how they interact with whatever information was provided by their initial visit.

In other words: SEO and content writing are two different things; they both involve information gathering but they have very different goals: Search engines use algorithms (rules) based on data points such as keywords associated with each URL entry point; while writers use human judgment based on qualitative factors like tone/style/word choice etc., which make up what we call “voice.”

Do content writers need to know SEO?

If you’re a content writer, you should know SEO.

Why? Because it’s a crucial skill that will help your site get more traffic and boost conversions.

How do I know? Because Google has made it easy for anyone to learn how to do this by offering free courses on the subject, including mine (link below).

SEO Content Writer as a Freelancing

SEO content writers are in demand.

SEO content writers can work from home.

SEO content writers can get paid well.

SEO content writers need to know how to write for their website, blog, or social media accounts and do it well enough so that it gets noticed by the search engines and visitors of those sites.

Freelance SEO content writing can be a rewarding and flexible career choice. Here are some steps you can take to start freelancing as an SEO content writer:

  1. Build a portfolio: As a freelancer, your portfolio is your calling card. Make sure to include a variety of writing samples that showcase your skills and expertise.
  2. Define your services and rates: Decide what types of content you want to write, such as blog posts, articles, website copy, or social media posts. Determine your rates based on the value you bring to your clients and the time and effort required for each project.
  3. Find clients: There are many ways to find clients as a freelance SEO content writer. You can use job boards and freelance marketplaces, reach out to businesses directly, or network with other professionals in your industry.
  4. Deliver high-quality work: As a freelancer, your reputation is everything. Make sure to deliver high-quality work on time to build trust with your clients and establish yourself as a reliable professional.
  5. Stay up to date with industry trends: The world of SEO and content marketing is constantly evolving, so it’s important to stay up to date with the latest trends and best practices. This can help you offer valuable insights to your clients and stay competitive in the marketplace.

How much do SEO content writers make?

As an SEO content writer, your job is to write and publish relevant, quality SEO articles. The more you can do this well, the more money you’ll make. When it comes to paychecks, there are a few different ways that people earn their living as SEO content writers:

  • You can work freelance or contract work for big companies like Google or Amazon (or smaller ones too). These companies typically pay between $35-$45k/year.
  • You can also go full-time at an online magazine like Medium or Buzzfeed where they offer ~$75k+ per year if they want someone who has experience writing long-form pieces like these!

How to be an SEO content writer

As a writer, you are in the position of being able to shape the online experience for your readers. You can write about how-to and tricks, or you can focus on real-world problems and solutions. Your job is to tell stories that help people solve their problems—and if you’re good at it, they’ll keep coming back for more!

To be successful at SEO content writing (and anything else), there are some important things that you need to learn:

  • Be a storyteller
  • Think about what people want to read about when they come across your website

Be a storyteller.

The most important thing to remember as an SEO content writer is that your writing needs to be relatable. You can’t just talk about what you know, but also what you care about and the things that make up your life.

You should also consider the stories that have already been written about those topics for people to understand why they’re relevant or interesting. If there’s no reason behind writing something, then why should anyone read it?

Finally, while it’s important not only for yourself but also for other writers who want their pieces published on websites like [company name], keep in mind: “write what makes sense.” This means avoiding phrases such as “we love dogs” or “I’m an avid gardener.” It’s much better if someone else has already said something similar than for them to have nothing original at all!

Think about what people want to read.

When you’re writing for a specific audience, think about what they want to read. What are the questions that they have? How can you help them? How can you provide answers to their questions?

You should also know your audience and how they behave online (and off). Do they search for specific types of content like tutorials or guides on how-to? Are there certain topics that interest them more than others—for example, does SEO matter in their industry or business?

If so, then consider writing about those topics specifically rather than just general SEO tips or advice that applies across industries.

Keyword Research.

Keyword research is the most important part of content writing. You need to know what keywords you are going to use in your content, and you need to make sure that the keywords are optimized for search engines.

There are many tools available on the internet that you can use for keyword research including:

  • Google Adwords or Bing Ads (these two platforms allow advertisers to bid on specific terms)
  • Google Analytics and other analytics tools (this will give insight into how people find their websites)

Use keywords effectively.

Keywords are a tool for search engines to help users find content. They’re not just a way of getting people excited about your blog post, however—they’re also an important part of making sure that Google knows what you’re talking about when they rank your site in their results pages.

To use keywords effectively:

  • Use them in headings, body text, and image alt text (the text that appears below an image) as well as links throughout your website.
  • The best way to use keywords is by using them naturally and naturally relevant ways so that they don’t seem out-of-place or unnatural with everything else on the page (i.e., don’t just throw in hundreds of irrelevant synonyms). For example: “How To” vs “The Benefits Of Being A Great Blogger!”

Improve your content.

If you want to improve your content, don’t just rely on the opinion of one person. Instead, use data and facts to back up your claims.

When writing about products or services that are new or unproven in the market, it’s important for you as a writer to include expert insights into how these products will benefit consumers. This can be done by interviewing experts who have worked with similar products in the past and getting their opinions on how they work well together with each other or whether they’re better than other options out there right now (for example: “The [insert name] is great because it has two USB ports instead of one.” Or: “The [insert name] doesn’t work well if you only have one DisplayPort connected at once.”).

Create an SEO strategy that makes sense.

As a writer, you should create an SEO strategy that makes sense for you as a writer and for the sites that you write for.

For example, if your goal is to rank #1 on Google’s search results page, then it would make sense to create content that will help people find relevant information about your company or product. However, if your goal is to rank #4 on Google’s search results page (which happens quite often), then it might be better to focus on creating content that has more value than just ranking well in Google—for example blog posts with high-quality images; videos with captivating introductions; and so forth. The point here isn’t necessarily whether any one strategy will work better than another—it’s simply finding what works best for YOUR business while still maintaining high-quality standards!

Create content that also works on social media.

Social media is a great place to share your content, engage with your audience and get feedback on your writing. It’s also a great way to promote the work that you do and find new growth opportunities.

The first step in creating content that works on social media is understanding how it works. You’ll want to know what platforms each platform has so you can properly target them when creating new posts or engaging with others who are using those platforms. For example, Snapchat has its language (example: “lmao”) which makes it harder for users outside of Snapchat who don’t speak this way themselves (like me). Therefore, I’m going to focus less time thinking about Snapchat than other platforms like Instagram or Twitter; these two networks have lots more people using them from all over the world!

Conclusion

In a nutshell, SEO content writing is about becoming a better writer and app developer. It’s about being confident in your writing skills, knowing how to use words strategically for maximum impact on search engines (SEO), and finding ways of incorporating social media into your content marketing strategy. You can be an SEO content writer if you can make sense of what people want from their online experience, as well as how other writers might approach this topic from different angles or offer alternative perspectives

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