How to Get Clients on LinkedIn as a Freelancer in 2023

How to Get Clients on LinkedIn as a Freelancer in 2023

by

LinkedIn is a powerful tool for freelancers. It’s where you can connect with potential clients, post your resume and work history, and build up your profile over time. But if you’re just starting as a freelancer, it can be hard to know how best to approach this platform. So we’ve put together this guide on how to get clients on LinkedIn as a freelancer so that you can start getting those referrals!

Table of Contents

Step 1: Make Sure Your Profile Is Up to Par.

  • Make sure your profile is up to par. If you’re a freelancer, it’s important that your LinkedIn page accurately reflects who you are as a person and professional.
  • Fill out all sections of your profile: Your photo, education/training, and work experience are key elements in helping potential clients visualize how they’ll be working with you. Don’t forget about the other sections (including industry or specialization).
  • Update any inaccuracies on your profile within 24 hours of making them aware of them so that they can be corrected immediately—this will help keep the integrity of your brand intact while also making sure people know that they can trust what they see on their screens when searching for talent online!

Optimize Your Profile

Optimizing your LinkedIn profile is the first step to making it easy for people to find you.

There are three things you should do:

  • Choose keywords that describe your skills, experience, and expertise. This will help potential clients find information about the services or products you offer in their searches. The more specific the keywords, the better—for example, if “freelance writer” isn’t a good fit for what you’re looking for, try “freelance writing consultant.”
  • Update your profile regularly so it stays up-to-date with all of your professional accomplishments and achievements. You should also include photos of yourself when appropriate (or at least make sure they’re clear enough). And don’t forget about the headlines! They’re extremely important because they’ll help potential customers understand what kind of person they can expect from working with them (and whether or not it’s worth hiring them). Finally… make sure that the summary section on every single one of these pages contains relevant content based on research into similar companies’ profiles; otherwise, no one will bother reading past this point after clicking on them first

Complete Your Summary

To get more clients, you need to be as professional as possible. Your profile should be up-to-date and optimized. Make sure that your description is clear and concise so that potential clients can easily understand what you do and how they can benefit from it.

Building connections will help you build relationships with clients who are looking for freelancers like yourself; this will ensure that when they’re ready to hire someone new in their company there’s always someone available with experience on similar projects.”

Build Connections

You need to build connections, not just on LinkedIn but also in your network.

To do this you need to be able to create value for others and then offer them something of value in return. If you have a great idea for a product or service that other people could benefit from, share it with them! This will help establish trust between yourself and the person who reads your message, so when they come across something similar later on down the line they might think “Hey, this guy had some good ideas!” When someone hears about something good that happens at work or in their personal life (or wherever else), they may want to refer those friends and contacts over there as well – so another way of creating connection is by telling others about new opportunities available through online platforms such as LinkedIn or Facebook groups etcetera…

Be Specific in Your Approach

LinkedIn is a great place to share what you’re offering, but being specific about what you want and how you’ll do it is even more important. When someone on LinkedIn sees your profile, they’ll be able to see that there are other opportunities available through your network of contacts. You want them to know exactly why they should work with you rather than just another freelancer who’s applying for the same project or service.

  • List Your Skillset And Offerings

You don’t need to list every skill that could come into play during the process of working together; however, it’s helpful if at least one skill sets off bells going off in their head when reading through your profile (and no doubt will). Not only does this give potential clients an idea of what kind of experience/skillset would be required for their project but also gives them insight into whether or not this freelancer could potentially solve their problems without having any prior knowledge about them whatsoever!

Use a Professional Photo as Your LinkedIn Profile Picture

Your LinkedIn profile picture is the first thing people see when they search for you on their devices. If you want to get more clients, it’s critical that your photo represents your brand and looks professional.

  • Make sure it’s not too small or too large: Most people have a smartphone with them at all times and will use it when looking up someone’s name in their contact list or browsing through profiles on LinkedIn. So make sure your profile picture fits within the screen of these devices so that potential clients can easily view what you look like without scrolling down to find out who you are!
  • Don’t use blurry images: It may seem obvious but many freelancers forget about this step—it makes sense since we’re talking about photos here instead of words (but still!). It’ll be easier for potential clients if they see an image that isn’t blurry at all; this way their eyes aren’t distracted by poor-quality images right off the bat!

Post Regularly With LinkedIn Publishing

LinkedIn Publishing is a great way to share content on LinkedIn. You can use it to post your work, or you can also share other people’s work by downloading their published posts and editing them before posting them yourself.

To get started with LinkedIn Publishing, follow these steps:

  • Open up the “Recipients” tab of your profile (in the top right corner). This will take you directly into where you need to go when sharing anything from this page. It’s different from other areas of LinkedIn because it has no name associated with it—it’s just called “Recipients.”

Step 2: Look for Freelance Jobs On LinkedIn.

  • Use the search function to find freelancing jobs.
  • Use advanced search functions to refine your results.
  • Use the LinkedIn Job Posting Tool to create a job posting on your site and post it to get more exposure for yourself, but remember that this is only available if you have an active account with LinkedIn. If not, there are many other ways of creating a job listing without having access to their platform:
  • Using Google Sites (free) or Wix ($19/month). Both platforms allow users to create websites from scratch without any coding knowledge required – just copy-paste HTML code from somewhere else onto these sites! You can then use them as templates when setting up new pages for projects like this one; however, keep in mind that neither platform allows for full customization like WordPress does which means everything about how things look will be different depending on which template(s) is chosen when building out those templates before adding content into them later down the road.”

Step 3: Join LinkedIn Groups for Freelancers.

LinkedIn Groups are a great way to network with other freelance professionals. They can be found on LinkedIn and offer the chance to connect with people in your industry, as well as learn about new trends and ideas that may help you grow your business.

You will want to join the main groups related to freelancing, where I participate in discussions about my interests and what I’m working on at the moment (you can also use this group if you have questions about how others manage their careers). You’ll also find forums dedicated specifically towards freelancers: these include topics such as how-to guides for setting up an LLC or how-to guides for finding clients through social media marketing campaigns!

Step 4: Start Posting on LinkedIn Pulse.

If you want to get your name out there, LinkedIn Pulse is a great place to start. It’s a news feed for professionals and it’s where people post articles, videos, and other content about their area of expertise. It can also be used as an opportunity to comment on other people’s posts—which is great because it shows that you’re active in the community!

The best part? You don’t need any special software or skills (or even an account) at all; just go into the Pulse section of LinkedIn and find something that interests you!

Step 5: Get Active in the Comments Section.

If you want to increase your chances of getting clients, then you must participate in the comments section of their LinkedIn updates.

  • Make sure your comments are relevant to the post. Don’t just comment on everything! You can ask questions and make suggestions if they’re relevant, but don’t make it so obvious that you’re just sending them a bunch of spam (this includes links).
  • Be polite and respectful when answering questions or making suggestions for improvement. It’s also important not to be overly aggressive with other users in response – especially those who are newbies at this game (which means everyone!). The best way I’ve found for doing this is by being specific about what needs improving without being offensive about it; then again if someone needs help maybe that person doesn’t know how or where they’re going wrong yet.

Step 6: Use LinkedIn as a Resource Library.

If you have time, use the search function to look for people with similar interests and skills. You can also use the advanced search function to find people who work at companies you want to work for.

Finally, use LinkedIn Groups to look for groups that are relevant to your interests.

Step 7: Focus on Building Genuine Relationships.

  • Focus on building genuine relationships.
  • Don’t just focus on getting clients, focus on getting to know your clients.
  • Focus on building a network of people who you can help and who can help you.

The bottom line is that you need to network, network, network.

I hope this article has helped you understand the importance of networking and building relationships as a freelancer. The bottom line is that you need to network, network, network.

There are many ways for you to get clients on LinkedIn:

  • Attending events and meetings with your industry peers is one way to meet people who could be potential clients or employers. Make sure you’re prepared with a business card when meeting new people!
  • Use LinkedIn Groups as another way of getting in touch with other professionals in your area of expertise (or just general topics). If there’s no group related specifically to what you do then create one yourself! It also helps if someone else has already done this before because it gives them credibility among other members – so don’t worry about being the first person!
  • Don’t forget about using Twitter either! There are several platforms out there where people advertise their services including Fiverr (for $5 per job), Upwork ($4/hour), Freelancer ($3/hour) etcetera…

Follow these tips and you’ll learn how to get clients on LinkedIn.

  • Follow these tips and you’ll learn how to get clients on LinkedIn.
  • Use the search bar to find people who match your skills. This can be done by searching for keywords related to the type of work you do, like “web design” or “content writing” (or anything else). When you start typing in those terms into the search bar, LinkedIn will show you all of the people in their network who have those words in their profiles or bios. You can then see if any of these profiles are relevant to what it is that you’re looking for—for example if they’re posting content marketing gigs they might be interested in working with freelancers like yours!
  • Use hashtags as another way of finding new clients through LinkedIn’s platform.* If there’s an industry association that has a hashtag associated with it (like #freelance), try using that hashtag when posting about yourself online so other professionals know how valuable your expertise is!

Conclusion

LinkedIn is one of the most powerful tools for freelancers and small business owners to find new clients. It’s also an amazing way to build relationships with people who have similar industry interests as you do, which can lead to more opportunities down the road. If you’re looking for more tips on getting clients on LinkedIn, make sure to check out our other articles!

Leave a Comment